Leona Takahashi, representative of LeonaSoftware, spoke at the Japan Marketing Academy "Marketing Conference 2025" held at Hosei University, Ichigaya Campus on October 12, 2025.
As part of the Asia Marketing Research Group's session titled "Competitiveness Formation and Overseas Expansion of Cultural Content in East Asia," Takahashi delivered a presentation titled "Effectuation in the Founding and New Business Launches of Chinese Game Companies."
The presentation analyzed five Chinese game companies using the "Effectuation" framework, focusing on decision-making processes during their founding and early stages of international expansion. By conducting a comparative analysis of overseas strategies between Japanese and Chinese firms, the session provided deep insights into the future of the gaming industry in both nations. We will continue to leverage these academic insights to enhance our strategic marketing support.
日本マーケティング学会 中国ゲーム市場 エフェクチュエーション 海外進出
Research Presentation on the Chinese Game Industry at the Japan Marketing Academy Conference 2025
