Report on Exhibition at ChinaJoy 2025 and Hosting the Japan-China Game Industry Session at CIGDC

LeonaSoftware participated in ChinaJoy 2025, one of Asia's largest gaming events, held in Shanghai from July 31 to August 2, 2025.
This year, we operated a joint booth with several Japanese companies, supported by a specialized team of four bilingual professionals. We welcomed approximately 550 visitors over three days, a significant increase from last year's 300. The booth gained substantial media exposure through interviews with major local outlets and television stations.
In conjunction with the exhibition, we co-hosted the "Japan-China Game Industry Exchange Session" at the China International Game Developers Conference (CIGDC) alongside CADPA, JETRO, and Beijing Zhongdian Electronic Publishing House. The session featured keynote speeches by Professor Akinori Nakamura of Ritsumeikan University and Mr. Mitsunobu Uwatoko, CEO of Zillion Consulting. These sessions facilitated deep business discussions with leading local game companies.
Through these activities, we have established a successful template for overseas expansion support, bridging the gap between the Japanese and Chinese gaming markets.