On October 13, 2024, Leona Takahashi presented at the 13th Annual Marketing Conference 2024 hosted by the Japan Marketing Academy at Hosei University Ichigaya Campus.
The session was part of the Asia Marketing Study Group led by Professor Yasushi Sonobe from Toyo University, and was titled: "How Did the Chinese Game Industry Achieve Global Growth Amid Adversity? Interpreting the Resilience of Chinese Firms." The session lasted 80 minutes.
Takahashi emphasized the collaborative nature of the research with academic mentors and industry insiders, offering valuable insights. The study is set to be published in the March 2025 issue of the Marketing Journal.
Event report
https://www.j-mac.or.jp/conference/