On April 18, 2025, the “China Market Game Event Strategy Seminar” and a JLOX+ briefing on overseas localization and promotion support were held at the VIPO venue. The event was organized as a practical learning opportunity for game companies and developers interested in expanding into Chinese-speaking markets.
The program covered major game events across the region, including ChinaJoy in Shanghai, Shanghai WePlay, Taipei G-EIGHT, and Taipei Game Show. Speakers discussed market scale, the importance of localization, and the marketing impact of physical exhibition participation, while also sharing examples based on real exhibition experience.
The JLOX+ session introduced a subsidy program that can support overseas event participation and promotional activities. A networking session followed the seminar, giving attendees an opportunity to exchange insights and build connections around business development in the Chinese-speaking game market.
Related article:
[Open for Applications] Joint Event on 4/18: “China Market Game Event Strategy Seminar” & JLOX+ Briefing on “Overseas Localization and Promotion Support”
https://www.vipo.or.jp/news/45917/